Contents:
Introduction
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Introduction to the EPIC 2009 Proceedings: The Fifth Annual Ethnographic Praxis in Industry Conference
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Conference Organization
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CONFERENCE ORGANIZATION
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Original Article
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Opening Keynote Address: Icebergs and Ideologies; How Information Flows Shaped the Credit Crisis (from the perspective of a journalist and anthropologist)
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Gillian Tett
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Session 1 - Reflecting our roles, skills and ethics Hiroshi Tamura (Hakuhoda, Japan), Curator: Taking the Driver's Seat: Sustaining Critical Enquiry While Becoming a Legitimate Corporate Decision-Maker
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Rogerio Depaula
Suzanne L. Thomas
Xueming Lang
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Guides Not Gurus
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Catherine Howard
Peter Mortensen
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Close Encounter: Finding a New Rhythm for Client-Consultant Collaboration
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Heinrich Schwarz
Mads Holme
Gitte Engelund
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The De-Skilling of Ethnographic Labor: Signs of an Emerging Predicament
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Gerald Lombardi
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Ethnographer Diasporas and Emergent Communities of Practice: The Place for a 21st Century Ethics in Business Ethnography Today
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Inga Treitler
Frank Romagosa
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Policy Change Inside the Enterprise: The Role of Anthropology
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Alexandra Mack
Josh Kaplan
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Session 2 - Redefining what's CORE Brian Rink (IDEO, USA), Curator: Flexibility and the Curatorial Eye: Why and How Well-Documented Fieldwork Sustains Value Over Time
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Elizabeth F. Churchill
Ame Elliott
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"Name That Segment!": Questioning the Unquestioned Authority of Numbers
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Donna K. Flynn
Tracey Lovejoy
David Siegel
Susan Dray
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"Let's bring it up to b flat" - What Style Offers Applied Ethnographic Work
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Rick E. Robinson
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The Montage Workshop - The Recreation of Realization
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Astrid Søndergaard
Johanne Mose Entwistle
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Numbers Have Qualities Too: Experiences with Ethno-Mining
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Ken Anderson
Dawn Nafus
Tye Rattenbury
Ryan Aipperspach
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Session 3 - New Niches for Old: Adding Value in an Economic Downturn Paul Durrenberger (Penn State Univ, USA), Curator: Challenges and Opportunities for Ethnographic Market Research in Uncertain Times
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Ean Zelt
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Practice, Products and the Future of Ethnographic Work
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Maria Bezaitis
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Showing the Value of Ethnography in Business
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Joan Vinyets Rejón
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WHAT EUROPEAN BUSINESSES EXPECT FROM US
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Filip Lau
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Contextualizing Customers
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Truls Erik Johnsnen
Per Helmersen
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Pushing New Frontiers: Examining the Future of Paper and Electronic Documents
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Jennifer Watts-Perotti
Mary Ann Sprague
Patricia Wall
Catherine McCorkindale
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Session 4 - Markets, Media and Meanings Simon Roberts (Intel, Ireland), Curator: How Consumers Create Value in a Recession Economy
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Timothy de Waal Malefyt
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Session 4 - Markets, Media and Meanings Simon Roberts (Intel, Ireland), Curator: Lead Type, Dead Type: New Patterns of Local News Production and Consumption
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Elizabeth F. Churchill
Jeff Ubois
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Designing for Turkish Users: Analyzing the Industrial Designer - User Relationship in Turkey
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Isil Oygur
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Consumerization and Renewing Peoples and Practices Research
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Dawn Nafus
Rogerio Paula
Kathi Kitner
Renee Kuriyan
Scott Mainwaring
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Tangible Steps Toward Tomorrow: Designing a Vision for Early Childhood Education
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Hillary Carey
Suzanne Gibbs Howard
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Closing Keynote Address
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Howard Tullman
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INTERRUPTIONS: Todd Cherkasky (sapient, USA) and ari Shapiro (Hall and Partners, USA), Curators
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EPIC PROVOCATION AWARD
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Workshops: Robin Beers (Wells Fargo, USA) Joan Vinyets (Piece of Pie, Spain), Curators
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Artifacts alex taylor (Microsoft Research, UK), Wendy March (Intel Labs, Us) and scott trenovits (gravitytank, US), Curators
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Peter Coppin
Contributors
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CONTRIBUTORS
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