Film in the Undergraduate Anthropology Classroom: Applying Audience Response Research in Pedagogical Practice:

S. Elizabeth Bird
Jonathan P. Godwin

While we often assume media are highly effective tools for learning, research shows an unpredictable relationship between text and audience response, with variable interpretation being the norm. This can be especially problematic in anthropology, whose central goal is to understand different cultures; some studies suggest that films may reinforce ethnocentrism, especially if used without framing or analysis. We report on a project that studied student responses to media, offering practical guidelines for effective use in the classroom.